Design Voices
In Tom Peter's new book, "Re-Imagine! Business Excellence in a Disruptive Age", he mentions the importance of design. He calls out why he thinks design is so important:
- Design is the fundamental soul to a manmade creation
- Design is not a surface thing or a "prettifying" thing
- Designers are people who think with their hearts
- Design is not about "like" or "dislike". It's about passion. Emotion. Attachment.
- Design is about the stuff that ... make me chortle (And stuff that makes me ... scream)
- Design is the #1 DETERMINANT of whether a product-service-experience stands out - or does not
To reinforce his view, Tom Peters quotes a number of leading thinkers (he calls them "design voices"). One example is:
"Every new product or service that Virgin group offers must: (1) Have the best quality, (2) provide great value, (3) be innovative, (4) dramatically challenges existing alternatives, and (5) provide a "sense of fun" or "cheekiness" " Richard Branson, CEO of Virgin Group
I agree .....
This
transcript of the Killer Innovations Podcast is licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.