New Zealand Government Plan to Influence Consumer Behaviour
The New Zealand Government has embarked on a 'Buy New Zealand Made Campaign'. The Government is going to promote a 'Buy New Zealand Made' message to New Zealand consumers.
I think there is a case for food and other such primary products that are made locally. It would make sense from a environment and sustainable perspective to strike a better balance between exporting products, and having to import the same type of products from other countries to address the shortfall in local demand. However, for a whole lot of other reasons it seems like a misguided intiative.
The big problem I have with 'Buy New Zealand Made':
It is at odds with initiatives from the Goverments Growth and Innovation policy which is all about global connectedness and export growth. Initiatives such as Better by Design aimed at helping NZ companies become more internationally competitive.
It seems totally wrong in times when collaboration and alliances with other nations are so necessary for NZ businesses to produce world class products (and 'services'!!). Especially since we rely on technology, resources and know-how from other nations to remain a relevant and competitive nation. And if NZ businesses are trying to be globally relevant and competitive, what do they aspire too?
New Zealand companies have to export to grow. So NZ relies on other nations to accept New Zealand products. The initiative doesn't support a good position and competitve attitude towards global commerce.
It is so product centric (made, making, manufactured). With the big shift to the service economies in most successful economies it could be promoting something much more worthwhile.
I think there is a case for food and other such primary products that are made locally. It would make sense from a environment and sustainable perspective to strike a better balance between exporting products, and having to import the same type of products from other countries to address the shortfall in local demand. However, for a whole lot of other reasons it seems like a misguided intiative.
The big problem I have with 'Buy New Zealand Made':
It is at odds with initiatives from the Goverments Growth and Innovation policy which is all about global connectedness and export growth. Initiatives such as Better by Design aimed at helping NZ companies become more internationally competitive.
It seems totally wrong in times when collaboration and alliances with other nations are so necessary for NZ businesses to produce world class products (and 'services'!!). Especially since we rely on technology, resources and know-how from other nations to remain a relevant and competitive nation. And if NZ businesses are trying to be globally relevant and competitive, what do they aspire too?
New Zealand companies have to export to grow. So NZ relies on other nations to accept New Zealand products. The initiative doesn't support a good position and competitve attitude towards global commerce.
It is so product centric (made, making, manufactured). With the big shift to the service economies in most successful economies it could be promoting something much more worthwhile.
Tags: new zealand government zealand consumers growth initiatives nz companies innovation policy misguided whole lot alliances locally collaboration perspective